SERVICES / A134

Ideas built
to move.

Creative development, production and content systems shaped around the ambition of each project.

LOUISE - CCM
PREP-TDC
TALENTS - JMS
SHOOT - MS
Prod /Crea

One idea.
Exactly the right
way to make it.

We build flexible production ecosystems around each idea. Sometimes we lead from the first spark; sometimes we join an existing team at the exact moment the work needs momentum.

Strategy, development, production and delivery stay connected—so the creative ambition survives every practical decision.

Pr

PRODUCTION

Scripted &
Unscripted Content

We don’t create content.
We craft moments people can’t ignore.

From early development to final delivery, we assemble the right creative and production team for scripted and unscripted formats.

CM

Contenu de marque

Create, Produce
& Deliver

Your brand has a story.
We make sure people can’t stop watching.

We turn brand objectives into stories with an editorial point of view—designed for audiences, not just media plans.

Pc

PODCAST

Whenever you have
something to say.

Peace of mind and absolute quality.

Concept, format, studio, capture, post and distribution: a complete production path, or the exact support your team needs.

SC

Stratégie de contenu

Publishing
is easy.

Being seen, remembered, and followed is where we come in.

We shape repeatable content systems: platforms, formats, calendars and editorial rules that make every release work harder.

DC

Développement créatif / Concept

Great ideas don’t
begin with a brief.

They begin with an obsession to create.

Research, ideation, format design, pitch materials and pilots—everything required to turn a strong instinct into a producible concept.

PP

POST-PRODUCTION

The magic
happens in post.

Raw footage is just the beginning.

Editing, motion, sound, colour and delivery are treated as creative decisions, not the final checklist.

DA

Direction artistique

Look like
no one else.

Everything can look the same.
We make sure you don’t.

Visual worlds, identities and production systems that keep every frame recognizable and every touchpoint coherent.

Our creativity doesn’t stop at content. It also shapes the way we do business.

We’re open to almost any approach imaginable to maximize the value of every dollar we invest—and, even more importantly, every dollar our collaborators invest in our projects.

01

Traditional
transactional models

Display advertising / pre-roll

Standardized media buying

CPM/CPC • Programmatic • Pre-roll

Brand integration

Elevated product placement

Organic • Scripted • Non-skippable

Title sponsorship

Presented by / Brought to you by

Package • Full season or per episode • Exclusivity

02

Editorial and
co-creation models

Branded content

Content / Branded Content Studio

Co-production • Editorial budget • Shared attribution

Commissioned content

Bespoke content / Tailored editorial creation

Fixed budget • Negotiated ownership • Defined specifications

Exclusive co-production

The brand as producer

Derivative rights • First window • Creative capital

03

Performance- and
data-driven models

Performance marketing

Pay per action / lead / sale

CPA/CPL • Affiliate • Promo codes

Revenue sharing

Long-term alignment of interests

Defined split • Shared reporting • Flexible term

Data / audience partnership

Monetizing qualified audiences

First-party data • Segmentation • Audience studies

04

Hybrid and
value-added models

Event / live sponsorship

Physical or digital activation

Naming rights • On-site presence • Derivative content

Licensing & usage rights

Monetizing the catalogue

Flat fee or royalties • Distribution windows • Rights clearance

Packaged / 360° offering

Multi-format, multi-channel package

Annual package • Multi-platform • Per client account

05

Negotiation levers
and differentiation

Category exclusivity

A single advertiser per sector.

Creates perceived value and reduces competitive friction.

Right of first refusal

Priority access for the advertiser.

Future seasons or productions are offered before they go to market.

Creative integration vs. media buying

Organic integration commands greater value.

The more organic the integration, the higher the effective CPM.

Documented owned audience

First-party audience intelligence.

Age, income and behavioral data multiply the value of the offering.

Creative halo value

Credibility transferred through association.

Strong, award-winning or viral content enhances brand credibility.

Multi-year agreements

Preferential terms in exchange for volume and duration.

Reduces sales costs and aligns both parties over the long term.